Tom Hanks has warned fans that an ad for a dental plan that appears to use his image is in fact fake and was created using artificial intelligence.

In a message posted to his 9.5 million Instagram followers, the actor said his image was used without his permission. “BEWARE!! There’s a video out there promoting some dental plan with an AI version of me. I have nothing to do with it,” Hanks wrote over a screenshot of a computer-generated image of himself from the clip.

The Oscar winner has expressed concerns in the past about the use of AI in film and TV, although he has not shied away from approving digitally altered versions of himself in film.

  • MTLion3@lemm.ee
    link
    fedilink
    English
    arrow-up
    93
    ·
    1 year ago

    Aaaand it’s happening just as we all predicted. Stealing likeness in a whole new way

    • MeccAnon@kbin.social
      link
      fedilink
      arrow-up
      31
      ·
      edit-2
      1 year ago

      Right? I remember watching some time ago a AI-generated video of an actress - I think it was Kirsten Stewart - doing a monologue. It was eerily undistinguishable from reality. This is happening, and actors have all the rights to be upset by it until proper compensation rules are in place.

      • FigMcLargeHuge@sh.itjust.works
        link
        fedilink
        English
        arrow-up
        33
        ·
        1 year ago

        I think this goes deeper than just actors compensation. This will take things to a new level when this hits courtrooms. Imagine sitting there watching a video of you doing something you never actually did entered into evidence.

      • BolexForSoup@kbin.social
        link
        fedilink
        arrow-up
        24
        arrow-down
        1
        ·
        1 year ago

        Even as a professional editor for over a decade who is actively looking for them, it is becoming increasingly difficult to tell what is AI generated and what is real. I’m right most of the time, but most of the time is only like 75% of the time. And again, this is when I am actively looking for them. And the tech is only getting better.

      • BraveSirZaphod@kbin.social
        link
        fedilink
        arrow-up
        8
        arrow-down
        2
        ·
        1 year ago

        Society is going to have to adjust to actually demand some proof of authenticity when it comes to content like this.

        The good news is that techniques like public-private key cryptography do actually provide a way to do this, so at least on the technical side, this is a solvable problem. The harder part is getting people to question content that they want to be true, like political propaganda that affirms their own beliefs and biases.

        Just imagine the mess we’ll be in when you can just generate an unlimited amount of videos of some disliked minority committing fake crimes and send them directly to people that you know will be receptive to radicalization, since you’ve already identified them through data brokers and targeted advertising.

        Maybe this is just me getting older - hell, it probably is - but I’m getting more and more detached from tech in general and trying to find more meaning and enjoyment in real-life interaction, community, friendships, and connection, as well as more physical hobbies. I’m not convinced that humans are really equipped to mentally handle the world we’re creating, and I’m finding myself not wanting much to do with it.

        • MTLion3@lemm.ee
          link
          fedilink
          English
          arrow-up
          1
          ·
          1 year ago

          Finding meaning away from tech is always a good idea. Helps us from getting completely sucked into the vortex of Silicon Valley.

  • Margot Robbie@lemmy.world
    link
    fedilink
    arrow-up
    89
    arrow-down
    6
    ·
    edit-2
    1 year ago

    As a famous celebrity who has to deal with this a lot, here is an easy guide to tell real celebrities accounts from fake celebrities accounts on the Internet: Ask yourself, would it make sense for the real celebrity to promote these product on social media?

    • Does it make sense for Academy Award winning character actor Tom Hanks to promote a random dental service? No, therefore, that is a fake account.

    • Does it make sense for pop superstar Taylor Swift to promote her latest re-recorded albums on her social media? Yes, therefore, that’s a real account.

    • Does it make sense for Academy Award nominated actress Margot Robbie to promote her latest movie on her first personal social media account in years? Yes, therefore, that’s a real account.

    • Does it make sense for Matt Damon, Tom Brady, or Kim Kardashian to promote cryptocurrency on their social media despite never showing any interest in technology before? No, therefore, these are fake accounts.

    • Does it make sense for Elon Musk, the richest man in the world in his 50s, to act like an immature middle schooler and post bad memes on the Internet to sell a cryptocurrency based on a dead meme? No, therefore, that’s a fake account.

    This method works every time.

    • soloner@lemmy.world
      link
      fedilink
      arrow-up
      35
      arrow-down
      3
      ·
      1 year ago

      Does it make sense for Margot Robbie to point out what kind of accounts may be real or fake, including her own account in the example? Yes. Therefore it is a real account.

      Thanks Margot!

    • wolfpack86@lemmy.world
      link
      fedilink
      arrow-up
      17
      ·
      1 year ago

      I appreciate that not only does Margot Robbie want to entertain me, she wants to educate me. True renaissance woman.

      • ShustOne@lemmy.one
        link
        fedilink
        arrow-up
        6
        ·
        1 year ago

        People made fun of the ad and the lines he said but people also don’t understand that he didn’t write it. Crypto.com was already going to fail by the time their crazy expensive ad came out. Matt Damon on the other hand seems to be doing just fine.

        • mateomaui@reddthat.com
          link
          fedilink
          English
          arrow-up
          6
          ·
          edit-2
          1 year ago

          He’s an actor, so I don’t think anyone actually thought he wrote anything he said on that ad, but it was an endorsement, which is more difficult to parse whether or not he actually invested in or supported it. And, probably like most people, I didn’t care enough to read in depth about it afterward.

    • guacupado@lemmy.world
      link
      fedilink
      arrow-up
      11
      ·
      edit-2
      1 year ago

      I didn’t see anything in the article about it, but is Tom Hanks not suing these people?

      Does it make sense for Elon Musk, the richest man in the world in his 50s, to act like an immature middle schooler and post bad memes on the Internet to sell a cryptocurrency based on a dead meme? No, therefore, that’s a fake account.

      This actually would make sense for someone like Elon Musk.

    • JonDavie@lemmy.flatcaptech.com
      link
      fedilink
      arrow-up
      6
      ·
      1 year ago

      Does it make sense for an internationally recognized actress to come into the Fediverse to explain too notch level critical thinking…hmm. Agree with the points - yep. Think it’s actually Margot Robbie - doubtful.

      I’m just applying the above rules

      • nickwitha_k (he/him)@lemmy.sdf.org
        link
        fedilink
        arrow-up
        3
        ·
        1 year ago

        That’s the beautiful thing. It doesn’t really matter if she’s actually Margot Robbie.

        If she isn’t, she’s a person (probably - AI/ML systems are really good at tricking us these days) that posts generally amusing, positive, and pro-labor things.

        If she is Margot Robbie, then, she’s a person that posts generally amusing, positive, and pro-labor things, while also having been publicly recognized as being skilled and talented at her day job.

        Either way, it’s someone that I’m glad is active on Lemmy.

    • bobman@unilem.org
      link
      fedilink
      arrow-up
      5
      arrow-down
      1
      ·
      1 year ago

      Ask yourself why you care what celebrities are promoting in the first place.

      Even if they are being ‘real’, odds are they were just paid to say good things about a product they never actually use to take advantage of idiots who can’t think for themselves.

    • notatoad@lemmy.world
      link
      fedilink
      arrow-up
      5
      arrow-down
      7
      ·
      edit-2
      1 year ago

      Does it make sense for Academy Award nominated actress Margot Robbie to promote her latest movie on her first personal social media account in years?

      does it make sense for academy award nominated actress Margot Robbie to cross the picket line to promote the barbie movie on lemmy during the sag-aftra strike? yep, she’s well-known for her anti-union politics and general disdain for labour. therefore, this must be a real account.

      • Margot Robbie@lemmy.world
        link
        fedilink
        arrow-up
        18
        arrow-down
        2
        ·
        1 year ago

        If you have been following me here at all, you would know that I have been extremely vocal about my support of the strike here, and I have been keeping with the strike rules and only mentioned the name of the movie ONCE here after the strike started.

        Your smug accusation only shows your own ignorance, while I do try to be nice here, I will not stand for you making light of our fight for survival as some kind of gotcha.

        Now kindly fuck off.

        • Spaceinv8er@sh.itjust.works
          link
          fedilink
          arrow-up
          3
          ·
          1 year ago

          Dune 2 was postponed because of the strike, and I was really looking forward to it.

          I mean I’m REALLY looking forward to that movie, but if my minor inconvenience means a better standard of living/opportunity for a large amount of people I’ll wait for however long.

        • Sea_pop@lemmy.world
          link
          fedilink
          arrow-up
          2
          ·
          1 year ago

          The Margot Robbie is Australian so this comment would have been written as ‘now kindly fuck off, cunt.’ Therefore, I am now questioning the legitimacy of this account.

          Hi Margot!!

      • millie@lemmy.film
        link
        fedilink
        English
        arrow-up
        10
        ·
        edit-2
        1 year ago

        Source for that? Because all I’m seeing is footage of her striking with SAG and pro-union comments she’s made online.

        https://www.harpersbazaar.com/celebrity/latest/a45138901/margot-robbie-sag-aftra-strike-picket-line-outfit/

        https://www.buzzfeed.com/ishabassi/margot-robbie-sag-aftra-strike-support-actors-rights

        The attitude toward celebrities on Lemmy versus on Mastodon is really weird. Same thing with reddit, a lot of the time. Like, okay, I have no idea if that’s really Margot Robbie or not, but famous people do use the internet. Attention doesn’t make them a different species that forgets how to use keyboards or something.

        Might as well be nice?

        • notatoad@lemmy.world
          link
          fedilink
          arrow-up
          3
          arrow-down
          1
          ·
          edit-2
          1 year ago

          i thought we were just joking around here, but if you’re being serious: there’s zero chance that’s actually Margot Robbie.

          or maybe like a 1% chance it’s actually Margot Robbie, but for the last three months she’s been playing a character on lemmy that’s a goofy impersonation of Margot Robbie that breaks character all the time.

          • millie@lemmy.film
            link
            fedilink
            English
            arrow-up
            9
            ·
            1 year ago

            I mean, I have no idea if she’s Margot Robbie, but I figure I might as well treat her as if she is. Doesn’t cost me anything. It’s basically the solution to the solipsism problem with lower stakes.

            Personally, I think doing a goofy impression of yourself and occasionally breaking character would be a good way to fly under the radar.

  • magnetosphere@kbin.social
    link
    fedilink
    arrow-up
    67
    arrow-down
    2
    ·
    edit-2
    1 year ago

    …although he has not shied away from approving digitally altered versions of himself in film.

    Besides being irrelevant, does this seem a little bit judgmental to anyone else?

  • flossdaily@lemmy.world
    link
    fedilink
    arrow-up
    60
    ·
    1 year ago

    Between voice cloning, gpt-4, and social media, the technology exists TODAY for scammers to call you at 4am with the voice and intimate knowledge of a loved-one, and tell you that they need you to send them money for an emergency.

    You thought old people were easy to scam before? We’re about to enter a golden age of manipulation.

    • helio@sopuli.xyz
      link
      fedilink
      arrow-up
      16
      ·
      1 year ago

      My grandmother is a Greek immigrant and doesn’t speak English very well. Back in 2017 someone called her and told her myself and my mother were dead and she spent like 3 days freaking out and crying. I can only imagine what would happen if someone were to do that today while emulating a voice she knew…

    • drdalek@infosec.pub
      link
      fedilink
      arrow-up
      3
      ·
      1 year ago

      I read something recently that said a study was performed and Teens are most susceptible to getting scammed online.

      • Laticauda@lemmy.ca
        link
        fedilink
        arrow-up
        1
        ·
        1 year ago

        I’m guessing that’s because of sheer numbers, there are going to be more teens online than any other demographic.

      • Clegko@lemmy.world
        link
        fedilink
        arrow-up
        1
        ·
        1 year ago

        Its because their brains are still developing. As they get older, they’ll gain more common sense (hopefully)

    • camr_on@lemmy.world
      link
      fedilink
      arrow-up
      1
      ·
      1 year ago

      Didn’t this happen recently? I thought I saw an article about a guy in India who got an ai-faked video call from a friend who needed a quick money transfer to get out of a tough spot. He said it was sketchy but believable. It’s already here

    • Ataraxia@sh.itjust.works
      link
      fedilink
      arrow-up
      1
      ·
      1 year ago

      They would fail. I have many ways to corroborate and they know I don’t answer the phone and to call 911. Nobody is calling me in a emergency ever. I don’t drive, I don’t give money to anyone etc… People need to have the policy of if you can make a call and it’s an emergency then call 911. Also always have roadside assistance.

    • bobman@unilem.org
      link
      fedilink
      arrow-up
      1
      arrow-down
      1
      ·
      1 year ago

      And the answer is to get off the internet and start trusting those close to you more than digital strangers.

    • DrM@feddit.de
      link
      fedilink
      arrow-up
      4
      arrow-down
      9
      ·
      1 year ago

      Yes, the technology exists. No, it’s not a threat for your grandma. Scammers would first need need to know which phone number is your grandmas, them they need to find out the relatives of your grandma, obtain enough sample data from your voice and train an AI model for at least a few hours to imitate your voice. That’s not a realistic scenario to do for a slim chance of getting a few thousand bucks. This kind of social engineering attack is only viable for very rich persons and businesses.

      • flossdaily@lemmy.world
        link
        fedilink
        arrow-up
        16
        ·
        edit-2
        1 year ago

        I’m sorry, but your assessment of how difficult that would be is WAAAAAY off.

        Scammers are already doing stuff like this en masse with highly customized email scams.

        The way this scam would work is to start with YouTubers, where grabbing the voice data is easy. Then you find their Facebook profile… Very easy, since people use the same usernames, or they go out of their way to link their profiles.

        It’s a pretty easy step to make friend requests with those people. And then a very easy leap to find their relatives real names and towns through their Facebook connections.

        Now you take their connections and towns and do reverse phone number lookups.

        ALL of this can be automated. Every step.

        The voice cloning and gpt-powered phone calls can be automated now, too.

        The only reason this isn’t happening at scale is that scammers haven’t had enough time to adapt yet.

        • guacupado@lemmy.world
          link
          fedilink
          arrow-up
          1
          arrow-down
          2
          ·
          1 year ago

          It’s weird you talk about how easy it is but your only example is with very public people where all you need is a Google search to get their info.

          • deeroh@lemmy.sdf.org
            link
            fedilink
            arrow-up
            4
            ·
            1 year ago

            I’d guess that most people with public social media accounts would be susceptible to something like this. As long as there are videos available with the person speaking, which are plentiful by way of instagram reels / tiktoks, the rest of what the commenter described above sounds totally feasible.

          • flossdaily@lemmy.world
            link
            fedilink
            arrow-up
            1
            ·
            1 year ago

            You don’t need another example if you understand how many people are covered in that category.

            Do you have any idea how many people have at least 5 minutes of audio on YouTube? (That’s all you need for voice cloning), tens of millions? Hundreds of millions?.. And how many of them have a Facebook, insta, tic Tok, or Twitter account? Virtually all of them.

            If you wrote a script to do what I outlined, it would run FOREVER, because he users would be signing up and making videos faster than this script could ever hope to keep up.

      • Rai@lemmy.dbzer0.com
        link
        fedilink
        arrow-up
        1
        ·
        1 year ago

        People are reaaally downvoting you, but how would someone call my G-Ma and imitate my voice using AI?! My voice isn’t on the internet. That’s an insane thing to fear for any regular person.

  • AllonzeeLV@lemmy.world
    link
    fedilink
    arrow-up
    12
    arrow-down
    2
    ·
    edit-2
    1 year ago

    To be fair, if Skynet hunts humanity down, the terminators sounding like America’s Sweetheart Tom Hanks does come as some consolation.

    “Reach for the sky!”

    Anything for you, TH!

  • float@feddit.de
    link
    fedilink
    arrow-up
    10
    ·
    1 year ago

    The good thing about this is that people maybe start questioning if a product for some reason gets “better” because their favorite actor says so - because he got money for doing so.

    Imho, he doesn’t need to warn his fans, they are not affected by this at all. Maybe the toothpaste is even a bit cheaper compared to the one that actually paid a (probably very pricey) Hollywood star for their ad. He’s the victim, not his fans.

  • Cyborganism@lemmy.ca
    link
    fedilink
    arrow-up
    8
    arrow-down
    1
    ·
    1 year ago

    Tom Hanks and some woman going

    DENTAL PLAN!

    Lisa needs braces!

    DENTAL PLAN!

    Lisa needs braces!

    DENTAL PLAN!

    Lisa needs braces!

  • treefrog@lemm.ee
    link
    fedilink
    arrow-up
    7
    arrow-down
    1
    ·
    1 year ago

    Is using an actor’s likeness without their permission copyright infringement?

    • anewbeginning@lemmy.world
      link
      fedilink
      English
      arrow-up
      9
      ·
      1 year ago

      In Portugal the law forbids taking pictures of a person without consent in public places if the person is the main subject(it’s okay if you’re filming something else and the person happens to pass). I used to think it was too limiting a law, but now I think everyone will need this sort of legal protection.

    • BraveSirZaphod@kbin.social
      link
      fedilink
      arrow-up
      4
      ·
      1 year ago

      Copyright is very strictly for creative works, which your likeness is not.

      You might be able to stretch trademark law into applying here, but my understanding is that, at least at the federal level, there’s not really much of a legal framework for dealing with this sort of stuff yet. Hopefully we’ll get something soon.

        • BraveSirZaphod@kbin.social
          link
          fedilink
          arrow-up
          1
          ·
          1 year ago

          When used for fraud, absolutely. But it can also be used for parody and satire, which is strongly constitutionally protected as free speech.

          A case like this is pretty open and shut since it’s a blatant scam, but what if it was simply a fake Tom Hanks saying political statements he disagrees with? Would someone be able to argue parody? Probably not successfully, but there is a blurry line there. What if you simply had to include a disclaimer that it’s AI generated? Would all content be allowable in that case?

      • FatCrab@lemmy.one
        link
        fedilink
        arrow-up
        1
        ·
        1 year ago

        Likeness rights are state based and accordingly vary state to state. As usual with such things, you can just assume CA and NY is the “prevailing” law on it.