As the car industry’s largest hybrid pusher, Toyota says it is better positioned to just buy credits to close the EPA gap rather than “waste” money on BEVs, its CEO said.
Yes, biggest car manufacturer, which also manufacturer of the most popular hybrid car in the world, doesn’t know what they are doing when they are making cars. Right. I’ll take your word for it.
Nokia was way more dominant in the phone market than Toyota in the automotive industry. Yet, when it was time to jump on the new technology that everyone else was jumping on (android), they fell into the sunk cost fallacy and stood by their own, outdated tech (symbian). That promptly got them bankrupt. Toyota may still change its course, but if they wait too long, they are going to end up just like Nokia did.
Japan has no lithium to mine. So hydrogen is the best option for them. While I understand this for Japan, there’s a big world out there where Toyota is a market leader… for now.
You are also missing the fact the Japan’s power grid is in a desperate need of repairs and improvements. Hydrogen won’t fix however it introduces some lower cost temporary fixes that can be quickly implemented. In the long term the correct solution would be to fix the grid but we both know if there’s a cheaper and easier solution what they’ll go with…
“Well, we’ve proven to ourselves that we’re incapable of investing without it being a sunk cost that we are too petty to let go and will fight tooth and nail to make profitable… So let’s just skip investing in much of anything new ever because we’re nincompoops. If there’s no guaranteed profit, why invest?”
Someone told me they bought big into hydrogen powered vehicles. Seems they can’t let it go.
Sunk cost fallacy.
Yes, biggest car manufacturer, which also manufacturer of the most popular hybrid car in the world, doesn’t know what they are doing when they are making cars. Right. I’ll take your word for it.
Yes, big companies fall into sunk cost fallacies all the time. Glad you’re keeping up.
Nokia was way more dominant in the phone market than Toyota in the automotive industry. Yet, when it was time to jump on the new technology that everyone else was jumping on (android), they fell into the sunk cost fallacy and stood by their own, outdated tech (symbian). That promptly got them bankrupt. Toyota may still change its course, but if they wait too long, they are going to end up just like Nokia did.
Japan has no lithium to mine. So hydrogen is the best option for them. While I understand this for Japan, there’s a big world out there where Toyota is a market leader… for now.
You are also missing the fact the Japan’s power grid is in a desperate need of repairs and improvements. Hydrogen won’t fix however it introduces some lower cost temporary fixes that can be quickly implemented. In the long term the correct solution would be to fix the grid but we both know if there’s a cheaper and easier solution what they’ll go with…
Seems like they know first hand about “wasted investment” then.
Which they seem to have turned into a sunk cost fallacy.
“Well, we’ve proven to ourselves that we’re incapable of investing without it being a sunk cost that we are too petty to let go and will fight tooth and nail to make profitable… So let’s just skip investing in much of anything new ever because we’re nincompoops. If there’s no guaranteed profit, why invest?”