Wendy’s has spoken to its manager after suggestions that it plans to introduce “surge pricing” to its menu received a decidedly frosty response this week, with the company scrambling to clarify that it has no intention of making itself the Uber of fast-food chains.
What? Are you insane?
It is logical, I know for a fact that’s how a lot of executives think when there’s a backlash, they maybe go back part way or all the way on it (usually the former) people are still (rightly) upset then eventually they get jaded to the point of not giving a fuck about the backlash and making even worse decisions.
Those executives should be fired. Or at this point they should just set prices regardless of market, even though no one will buy at that price point. Same ridiculous logic.
The logical presumption is that the backslash for proposing it is a fraction of what the backlash is for implementing it.
I guarantee you if the backlash affects profits and angers shareholders the csuite won’t be jaded about it.