20 minutes of trailers and 10 minutes of AMC puff pieces including the Nicole Kidman OMG Cinema commercials.
Earlier today I went to an AMC IMAX theater to watch Dune Part 2 (spoiler free review, a great film), and instead of the film starting at the scheduled time we have to duck around for 30 min before the film starts (which even then isn’t true since we get two 30 second studio logos).
I’m so happy that most theaters I go to are smaller with usually only a preview or two.
But for AMC, fuck you.
20-30 minutes of previews/ads has been standard for at least a decade now. That’s not an AMC thing - that’s just what most theaters do.
More than a decade… particularly with tentpole films like Dune.
I don’t see any ads at all anymore so I kinda like it.
Most theaters, yes, but not the “local” no-name theaters I usually go to run by random 16 year olds.
But somehow the “professional” or “high end” are just circle jerks. At least give me a tug, I’m a paying customer!
Honestly, this has been standard at every chain theatre I’ve been to for a decade or more. Once reserved seating became the norm, we just show up fifteen minutes after the ‘start’ time and walk in to the house lights dimming.
Agree with your review of Dune though.
I stopped going to movies after covid, but i was at one movie whereca fight broke out in that exact scinario. A group showed up right as the previews were ending to find other people had taken their seats. Its escalated where the girls were physically fighting and the manager had to break them up.
AMC restarted the movie and gave everyone a free ticket to another movie after this 2 girls were escorted out.
I’ll take random throw downs over a Twister reboot trailer.
reserved seating
I’m so out of touch what the hell is this?
Pretty much every theater does assigned/reserved seating nowadays. You choose your seat numbers when you buy the ticket. No need to show up early to try to scout the best seat or score 5 in a row or whatever. They’re just saying they go to their ticketed seat.
Huh. Do you have to pay more for some seats?
Did they at least start selling beer and having decent food?
Depends where you live, I guess. Before moving out of state, I used to occasionally go to a place in Wheaton, Illinois called Studio Movie Grill. It’s like a normal theater but each seat has a tray and you can order food like in a normal restaurant. Each row of seats is elevated over the rows in front so that the servers for rows in front of yours don’t block your view of the movie. I did find it a little distracting but I still enjoyed it.
As for beer, every chain movie house I’ve been to for years has sold beer and in many cases, mixed drinks too.
Unpopular take, but I like theatrical previews. They’re like bonus mini-movies, similar to the shorts before Pixar films. (I hate spoilers so this opinion only applies to movies I wasn’t planning on seeing anyway, however I’m not much of a cinephile so that ends up being most of them.) Also it’s nice having a buffer for any latecomers to get settled before the feature film starts.
I liked them until they became so full of spoilers, now I actively avoid them. It would have been so much cooler if I hadn’t known Spider-Man was going to make an appearance in Civil War.
Trailers have been full of spoilers since at least the 1930s.
That’s why it’s a mini-movie, you probably don’t need to see most of them if the plot can be fully developed and resolved in 2 - 4 minutes.
It’s not so much the trailers that people complain about, but all the ads.
They’re basically all the same. I also saw dune IMAX yesterday and was very annoyed at sitting through 30+ minutes of ads.
They all have the exact same “epic” music, tone and pace. Non of it was creative and bored the hell out of me.
Dune pt 2 was amazing through, I recommend.
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The previews are part of the experience in my opinion. We can def do without the Nicole Kidman so many years celebration. This probably belongs more in unpopular opinion more than anything else. Some home setups even preroll future trailers. It’s an option in Plex.
That’s how all cinemas near me have done it for ages, and the main reason I don’t go, apart from it costing more than a 4K blu ray for the both of us to go.
Only 10 minutes of ads? I think it’s normally more than that. And there’s always a Kevin Bacon one in there.
Why do people go to theaters? My home is nicer
My home doesn’t have Dune 2 playing and I got water coolers to talk around.
