20 minutes of trailers and 10 minutes of AMC puff pieces including the Nicole Kidman OMG Cinema commercials.
Earlier today I went to an AMC IMAX theater to watch Dune Part 2 (spoiler free review, a great film), and instead of the film starting at the scheduled time we have to duck around for 30 min before the film starts (which even then isn’t true since we get two 30 second studio logos).
I’m so happy that most theaters I go to are smaller with usually only a preview or two.
But for AMC, fuck you.
20-30 minutes of previews/ads has been standard for at least a decade now. That’s not an AMC thing - that’s just what most theaters do.
More than a decade… particularly with tentpole films like Dune.
I don’t see any ads at all anymore so I kinda like it.
Most theaters, yes, but not the “local” no-name theaters I usually go to run by random 16 year olds.
But somehow the “professional” or “high end” are just circle jerks. At least give me a tug, I’m a paying customer!