20 minutes of trailers and 10 minutes of AMC puff pieces including the Nicole Kidman OMG Cinema commercials.
Earlier today I went to an AMC IMAX theater to watch Dune Part 2 (spoiler free review, a great film), and instead of the film starting at the scheduled time we have to duck around for 30 min before the film starts (which even then isn’t true since we get two 30 second studio logos).
I’m so happy that most theaters I go to are smaller with usually only a preview or two.
But for AMC, fuck you.
Unpopular take, but I like theatrical previews. They’re like bonus mini-movies, similar to the shorts before Pixar films. (I hate spoilers so this opinion only applies to movies I wasn’t planning on seeing anyway, however I’m not much of a cinephile so that ends up being most of them.) Also it’s nice having a buffer for any latecomers to get settled before the feature film starts.
I liked them until they became so full of spoilers, now I actively avoid them. It would have been so much cooler if I hadn’t known Spider-Man was going to make an appearance in Civil War.
Trailers have been full of spoilers since at least the 1930s.
That’s why it’s a mini-movie, you probably don’t need to see most of them if the plot can be fully developed and resolved in 2 - 4 minutes.
It’s not so much the trailers that people complain about, but all the ads.
They’re basically all the same. I also saw dune IMAX yesterday and was very annoyed at sitting through 30+ minutes of ads.
They all have the exact same “epic” music, tone and pace. Non of it was creative and bored the hell out of me.
Dune pt 2 was amazing through, I recommend.
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