Savotta they make military stuff for the finnish defence forces and also military style stuff for civilians

also available at varusteleka both finnish companies

In Canada, Thule is a pretty respected brand. I assumed they were northern European and according to Wikipedia they are Swedish.

I just bought a Thule backpack that I’m quite happy with. They have quite a wide selection of options, so they are worth checking out.

I bought an Aion, main reason being that it could fit a normal 14 inch laptop (a Dell latitude if you are curious) and a 13 inch MacBook air at the same time which was the main reason I wanted a new backpack.

I am a fan of https://www.riut.co.uk/

I love my Kohla Rucksack

Nobody mentioned Decathlon?

I think that for a lot of stuff the quality/price ratio is unbeatable (backpacks qnd much more)

If you look for quality, no matter the price all other companies mentioned in this tread are fantastic, btw

Edit: I checked, not really made in Europe, but still a lot to do with Europe:

https://sustainability.decathlon.com/the-production-and-manufacturing-of-decathlon-products

Deuter make really good hiking backpacks but also daypacks. They are a bit expensive and cliché (german tourist stereotype) but well made.

https://www.deuter.com/

https://www.vaude.com/

(https://www.fjallraven.com/) see @whaleross@lemmy.world comment below for better insight regarding quality

Off the top of my head, there might be more. Quality is good, for Deuter and Vaude. I don’t have experience with fjallräven, so caution is advised.

I bought one from Feuerwear last year and I’m in love with it. they make all kinds of products from recycled fire hoses, so the markings on each item are unique.

Mammut for mountaineering and hiking

https://ortlieb.com/

I have a Commuter Daypack and I love it.

Deuter, from Germany.

Ferrino (Italian)

https://www.ferrino.it/en/shop-en/equipment/backpacks

Did I mention they’re on the expensive side?

Salewa for mountaineering, hiking or climbing. Made in Europa.

If we’re going European, not strictly EU, then CabinZero is a great option IMO.