Advertisers would absolutely love to augment your reality with ads or even just the ability to accurately confirm you’ve actually watched a traditional ad along with how you “felt” about it.
At that point people would absolutely sign up for free implants so they can access ad supported services that may otherwise become unaffordable within a society further strip mined of wealth by the then trillionaire class.
Knowing advertisers, at least here in the US, they would bypass confirming you watched ads by just beaming them straight to your implant and making it impossible to get rid of the ads.
It’s not the advertisers doing that, it’s the publishers.
The advertiser has no real say in how a publisher decides to pimp their audience other than lining up with cash on hand like an eternally and unhealthily addicted John.
In fact, on the advertiser side it’s mostly a prisoner’s dilemma driving their addiction, pushed to spend money on poorly converting and too wide channels out of fear that if they don’t and their competitors do that they’ll lose market share.
Advertisers suck for a variety of other reasons, but let’s not turn a blind eye to the publisher greed either.
Advertisers would absolutely love to augment your reality with ads or even just the ability to accurately confirm you’ve actually watched a traditional ad along with how you “felt” about it.
Your reality is already augmented with ads most places you look, and advertisers already do have significant ability to accurately identify how a sample feels about the ads.
Most don’t bother because they don’t actually care, and because it’s easier and cheaper to just run an ad mix self-optimizing around sales results or conversions than to try and over-engineer the advertising impact.
Anyone betting on neural implants to make money because of ‘advertising’ is going to lose a lot of money themselves.
Advertisers would absolutely love to augment your reality with ads or even just the ability to accurately confirm you’ve actually watched a traditional ad along with how you “felt” about it.
At that point people would absolutely sign up for free implants so they can access ad supported services that may otherwise become unaffordable within a society further strip mined of wealth by the then trillionaire class.
Knowing advertisers, at least here in the US, they would bypass confirming you watched ads by just beaming them straight to your implant and making it impossible to get rid of the ads.
It’s not the advertisers doing that, it’s the publishers.
The advertiser has no real say in how a publisher decides to pimp their audience other than lining up with cash on hand like an eternally and unhealthily addicted John.
In fact, on the advertiser side it’s mostly a prisoner’s dilemma driving their addiction, pushed to spend money on poorly converting and too wide channels out of fear that if they don’t and their competitors do that they’ll lose market share.
Advertisers suck for a variety of other reasons, but let’s not turn a blind eye to the publisher greed either.
Your reality is already augmented with ads most places you look, and advertisers already do have significant ability to accurately identify how a sample feels about the ads.
Most don’t bother because they don’t actually care, and because it’s easier and cheaper to just run an ad mix self-optimizing around sales results or conversions than to try and over-engineer the advertising impact.
Anyone betting on neural implants to make money because of ‘advertising’ is going to lose a lot of money themselves.