For example, Britain’s national mapping organisation’s brand is associated in our national consciousness with going to a small shop in a quaint village to get a map showing how to walk up a mountain. It’s called Ordnance Survey. If that sounds like Artillery Research to you, that’s because the project started because the king wanted to know how to accurately bomb Scotland.
Not just merely a machine powered by explosions, sitting on volatile liquids… but one in which we’ve decided that it’s also a great place to enjoy some music, maybe a nice beverage, and as a great way to take our attention off into vast distances to the sides to “see the sights”.
I think to myself as I steer with one knee, trying to simultaneously drink my coffee and light a cigarette…
You don’t need to worry about crashing. You’ll be protected by an unmaintained bomb that can inflate a pillow faster than you can travel 18 inches at 70 mph yet somehow never goes off accidentally.