For example, Britain’s national mapping organisation’s brand is associated in our national consciousness with going to a small shop in a quaint village to get a map showing how to walk up a mountain. It’s called Ordnance Survey. If that sounds like Artillery Research to you, that’s because the project started because the king wanted to know how to accurately bomb Scotland.
You don’t need to worry about crashing. You’ll be protected by an unmaintained bomb that can inflate a pillow faster than you can travel 18 inches at 70 mph yet somehow never goes off accidentally.