A record number of firms plan to cut advertising spend on X next year because of concerns that extreme content on the platform could damage their brands, dealing another blow to the financial fortunes of Elon Musk’s social media company.
Only 4% of marketers overall think X ads provide “brand safety” — certainty that their ads won’t appear alongside extreme content —
The 4% may represent lumpy pillow manufacturers, sellers of freeze dried survival food, random cryptocurrency products, and Trump 2024 flag/tshirt providers.
The spokesperson added that X’s “brand safety rate is on average 99%, as validated by DoubleVerify and Integral Ad Science,” companies that analyze the value of digital advertising placements.
“But that 1% remaining will have your products featured next to ads denying the holocaust, hate speech against LGBTQ+ communities, and ads discrediting proven science in favor of, oh I don’t know, phrenology or something” -the spokesperson probably
The 4% may represent lumpy pillow manufacturers, sellers of freeze dried survival food, random cryptocurrency products, and Trump 2024 flag/tshirt providers.
“But that 1% remaining will have your products featured next to ads denying the holocaust, hate speech against LGBTQ+ communities, and ads discrediting proven science in favor of, oh I don’t know, phrenology or something” -the spokesperson probably
And “WE BUY GOLD!!!*”
*for a fraction of its actual value