Investing in what makes Reddit unique: Introducing Contextual Keyword Targeting and Product Ads - Upvoted
www.redditinc.com

“We’ve known for over a decade that people come to Reddit to talk about the products they love – take r/BuyItForLife for example, a community of over 1.5 million redditors who have been sharing recommendations and advice about their lifelong, must-have purchases since 2011. These updates will uplevel the search-and-discover experience for both brands and our users by tapping into our differentiated value as a hub for actionable conversation”

  • Andreas@feddit.dk
    1·
    1 year ago

    This made me realize that I relied on Reddit a lot to decide on making tech-related purchases. I assumed that the contributors to Reddit’s tech subs are enthusiasts who genuinely want to help others improve their systems and avoid scams. Thank you Reddit for being so open about sneaking sponsored content into discussions so that I can stop trusting your site!

    • socsa@lemmy.ml
      0·
      1 year ago

      For a long time it was trivially easy to spot the ads and shills, especially on reddit. It’s definitely getting harder and LLMs are going to make it even worse.

      But this is kind of why I don’t understand the butthurt reddit is having over third party apps. They are clearly pushing for a much more guerilla model for marketing which doesn’t rely on traditional ads. If they can actually make that work, the ability to push impressions through the API would make them very rich.

  • Zamboniman@lemmy.ca
    1·
    1 year ago

    by tapping into our differentiated value as a hub for actionable conversation

    Ugh… That marketing language makes me cringe hard.

  • briongloid@lemmy.ml
    1·
    1 year ago

    So paid manipulation of the sub that was designed to inform users of genuinely good quality products, this probably will be the case for every major subreddit about any consumer product.

    Reddit is about to go significantly downhill.

  • maynarkh@lemmy.ml
    0·
    1 year ago

    uplevel the search-and-discover experience for both brands and our users by tapping into our differentiated value as a hub for actionable conversation

    This is peak corporate-speak. Is this real or satire?

    • PossiblyCapable23@lemmy.ml
      1·
      1 year ago

      I see someone isn’t thinking outside the box for scalable solutions incorporating our corporate values - given all the moving parts, we need to leverage best practices in order to get buy in from all parties.

  • loathsome dongeater@lemmygrad.ml
    01·
    1 year ago

    These updates will uplevel the search-and-discover experience for both brands and our users by tapping into our differentiated value as a hub for actionable conversation

    I am a bit slow but what does this even mean? Looks like corporate speak cranked up to 11.