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The in-person order taking is a much worse experience for the customer. Let me look at the damn menu board. It should not take any more time to prepare a meal than it takes for a car to progress from the order board to the window. I don’t see how them getting the order earlier (presumably the purpose of this) is helping in any way.
If you want chick fil a and value your time, the in store pickup is a much more efficient.
Ah yes, the immense lobbying power of “big bike”