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It’s a marketing trick. First suggest an insanely high price. Customer rejects. Then suggest a lower price, but still expensive. The customer will be more inclined to buy, because the new lower price feels like a good deal in relation to the incredibly expensive old price.
If they went with the lower price right away, the customer wouldn’t be as inclined to buy because they don’t have the incredibly insane price as a reference point.
It has been known for centuries that you see a different night sky depending on how far north or south you are. A flat earth model has to explain why northern pole star is only visible in some parts of the world, while southern cross is only visible in other parts.