Social media in general was also a lot smaller back then too.
Until the iPhone got popular you had to use a computer to access it. And back then we didn’t really trust sleep mode very much so you had to wait 2 minutes for windows to boot when you wanted to go on the net. VS right now I’m standing in from of my clothes not getting ready for work for 45 seconds.
You don’t even need to install the App (or keep it installed), it’s a service they offer on their end.