Twitter owner Elon Musk announced early Sunday morning that the social media giant will soon remove its bird logo in favor of one that features an "X."
For a moment there, it looked like predictors of twitters final demise were going to be proven wrong - or would at least have trouble making a clear distinction in light of how durable twitter has been. Instead Musk is about to toss brand loyalty in the trash and paint a clear line for before-musk, after-musk. No version that succeeds twitter will ever be the twitter that rose to success, but now even a layperson will know the difference . May as well be an obituary.
For a moment there, it looked like predictors of twitters final demise were going to be proven wrong - or would at least have trouble making a clear distinction in light of how durable twitter has been. Instead Musk is about to toss brand loyalty in the trash and paint a clear line for before-musk, after-musk. No version that succeeds twitter will ever be the twitter that rose to success, but now even a layperson will know the difference . May as well be an obituary.