They didn’t have anywhere close to the infrastructure to compete with YouTube
Based off earnings from before Twitter was purchased, they were making less money than Snapchat - and Snapchat is having to close down gfycat due to the cost of serving gifs - much less having the main focus be long form videos
That doesn’t really matter, unless you expect the video feature to be unprofitable. With ~300m or whatever active users, it would not be hard to raise money if they need it to launch a major product like that.
There’s 0 chance it would be profitable. They probably could have built it with a lot of external funding, but it would probably never have become profitable
Google is still trying to figure out how to make YouTube profitable
If he just brought over a few really big creators, he wouldn’t need all of YouTube’s infrastructure.
OTOH, even just a tiny fraction of YouTube’s infrastructure is massive compared to what Twitter does with video. It’s like someone suggest that a newspaper start using his home printer instead of their printing presses.
They didn’t have anywhere close to the infrastructure to compete with YouTube
Based off earnings from before Twitter was purchased, they were making less money than Snapchat - and Snapchat is having to close down gfycat due to the cost of serving gifs - much less having the main focus be long form videos
That doesn’t really matter, unless you expect the video feature to be unprofitable. With ~300m or whatever active users, it would not be hard to raise money if they need it to launch a major product like that.
There’s 0 chance it would be profitable. They probably could have built it with a lot of external funding, but it would probably never have become profitable
Google is still trying to figure out how to make YouTube profitable
If he just brought over a few really big creators, he wouldn’t need all of YouTube’s infrastructure.
OTOH, even just a tiny fraction of YouTube’s infrastructure is massive compared to what Twitter does with video. It’s like someone suggest that a newspaper start using his home printer instead of their printing presses.