As a community grows in popularity, it often shifts from hosting insightful discussions to attracting memes, funny, and low-quality content. This change appeals to a larger audience interested in such content, creating a vicious cycle where valuable discussions are overshadowed and marginalized by the platform’s primary demographic.
It’s the pendulum swing of pretty much every community on Reddit.
- Community starts out with a small group of users dedicated to quality content related to the topic
- Community growth reaches a point where the most popular posts begin to trend outside of the community
- New users join the community after seeing popular posts show up in their own feeds. Growth accelerates
- Community becomes “popular” enough that posts regularly trend outside of the community
- New users flood in
- Users flood the community with low-effort content to karma farm
- Community now sucks.
It happened to basically every big sub on Reddit once reaching a large enough size.
Exactly. A single image macro often says more than a 1,000-word essay.
Of course, it only works if the recipients understand the meme. Luckily, some are pretty obvious.