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If people are consuming beef so often that price is an issue, they probably need to consider cutting down.
Is this really something we need more of?
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“The research and development body predicts that large numbers of grass-fed cattle from the Channel Country will head to feedlots and processors, and from there to markets, and dinner tables around the world.”
You’re gonna have to excuse me if I am sceptical of any price reductions for us locals.