When a company reaches a certain size their expected to have certain things just because other successful companies have them.
If the fired the team that writes, publishes, and distributes the company newsletter where I work, no one who does any real work would notice or care. The fact that we have a newsletter makes our company seem more big and successful to investors though.
newsletters do help companies maintain MAU and support the renewal process though. It’s generally held that a company with an active CS team has lower churn.
Last year’s superbowl had a bunch of advertisements for avocados, so it’s not that surprising.
Advertising is important for brand recognition. That’s why companies like Coke still spend a fuck ton of money on it. You want your brand to be the first thing people think of when they think of that industry.
You’d think companies wouldn’t want to waste money on a fuckng YouTube channel, Facebook page, Twitter account, and Pinterest page. Plus a website.
When a company reaches a certain size their expected to have certain things just because other successful companies have them.
If the fired the team that writes, publishes, and distributes the company newsletter where I work, no one who does any real work would notice or care. The fact that we have a newsletter makes our company seem more big and successful to investors though.
newsletters do help companies maintain MAU and support the renewal process though. It’s generally held that a company with an active CS team has lower churn.
It’s free advertising, you don’t even have to pay for the cost of the content being hosted.
Advertising for a fruit??
Got milk?
that wasnt for a single milk company tho
Last year’s superbowl had a bunch of advertisements for avocados, so it’s not that surprising.
Advertising is important for brand recognition. That’s why companies like Coke still spend a fuck ton of money on it. You want your brand to be the first thing people think of when they think of that industry.
They absolutely do pay people to do all of it. Those sites don’t just magically provide content.