Doctrow argues that nascent tech unionization (which we’re closer to having now than ever before) combined with bipartisan fear (and consequent regulation) either directly or via agencies like the FTC and FCC can help to curb Big Tech’s power, and the enshittification that it has wrought.
Eh, people have their own tastes in TV. Streaming companies buy exclusive rights to certain content and if that’s where your tastes lie, you’re pretty SOL. It’s about as close to “lock-in” as you can get.
Your definition of enshittificantion is also far too strict. It’s just the shift that companies inevitably make from trying to attract new users quickly by providing a great service, to trying to extract maximum profit by degrading the service quality and cramming in as much revenue generation as they can.