The reorganization aims to consolidate staff and may involve layoffs. Google is increasingly relying on machine-learning techniques for ad sales on its platforms.
In January, Alphabet announced plans to cut 12,000 jobs globally. Google previously laid off employees at mapping app Waze in June.
How are they supposed to make the unimaginably big number go up ever faster if they’re not taking all they can from everyone at once?
It’s an optimization problem. Their fiduciary responsibility and raison d’etre is to solve it.