Genuine question.
I know they were the scrappy startup doing different cool things. But, what are the most major innovative things that they introduced, improved or just implemented that either revolutionized, improved or spurred change?
I am aware of the possibility of both fanboys and haters just duking it out below. But there’s always that one guy who has a fkn well-formatted paragraph of gold. I await that guy.
The facts are that large companies rarely innovate anything major. They tend to buy up smaller companies that have taken the risk and succeeded. Look at Google and Microsoft and tons of others. It’s a problem with growing big. The forces that make a company a successful scrappy little startup die out in the name of organizational efficiency. If you want to know what Apple innovated you have to look at what they did in the 70s or extend your criteria to companies they have bought.