They were always going to. As long as Xitter has a user base with money to spend, the large corporations do not care. Anything they do like withdrawing advertising is all for show.

And after all, are you going to cancel your Netflix subscription over this? I actually probably would personally but my partner uses it quite a lot, so we’re sticking around. Some people will cancel no doubt but nowhere near a critical mass that will affect their bottom line and they know it.