There’s lots they can do…

• cheaper prices (by lowering the % of rent-seeking),
• better pay distribution for creators (Especially so that I pay to support the shows I watch rather than a global pool),
• interoperability (to allow new businesses which provide frontends to multiple streaming services),
• social (clipping and sharing, group watching, etc)
• more equal promotion of shows/movies (instead of based on royalty rates)