From the article: “In some ways, the current situation has spurred an arms race. YouTube has inadvertently improved ad blockers, as the new knowledge and techniques gained from innovating within the YouTube platform are also applicable to other ad and tracking systems.”
The problem is that YouTube will always offer the best terms for initial creators. Hosting is free, the platform will sometimes help advertise you to your likely audience, and it may offer the first way to monetize the channel. A federated system isn’t going to provide nearly the same benefits.
YouTube does have the advantage of scale, I wouldn’t expect a federated solution to match their condition, but I’m hoping it can become good-enought as an alternative.
PeerTube isn’t going to provide a solution, they explicitly state this in their FAQ. But there’s no reason why other platform couldn’t handle monetization AND federate through AgtivityPub (or its successor). If Nebula or Patreon wanted, they could join the federation and make some videos accessible this way. The one holdout would be video that are only accessible to paid subscribers, they wouldn’t make them freely accessible via a federation.
From the PeerTube FAQ: