“Here is how platforms die: first, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die. I call this enshittification.”

The origin of the term. Note, “good to users” is things like undercutting local taxis a la Uber, or ad-free accounts a la Netflix, with the plan to abuse the established customer base later. A bad game =/= a company systemically abusing users for shareholders. It’s just a shitty game.